A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.
I operate in the space between product and brand design, while dabbling a little bit here and there with development. I gravitate toward complex niches and enjoy making them more accessible and simple.
WORK EXPERIENCE
Unthinkable Solutions
~4 years
Senior Product designer
Led end-to-end design for data-heavy, multi-tenant platforms & integrating AI in (ERP, commerce infra, ad-tech tools), shaping information architecture, workflows, beautiful UIs and design systems used by internal and external teams - collaborating with CXOs, reporting to CEO. Also contributed to product strategy, hiring & mentoring junior designers
Product designer
Designed 0→1 and scaling digital products like mom's community platform & Enterprise resource management tool, project management tool
Arabica Design Studio
3 months
UI UX Designer
Conducted user research and UI/UX design for an ed-tech platform supporting non-designers transitioning into professional design roles
Supported community-building through peer learning, design talks, and meet-ups
Affinate
9 months
Design Partner & Freelance desiger
Worked as a multidisciplinary designer across client projects spanning branding, UI/UX, product & jewellery.
Co-initiated a self-driven Service + UX design project exploring access-over-ownership models to address e-waste, developed as a concept business proposal
Melorra
9 months
Trainee Designer
A note-taker's guide to understand how start-ups tick.
Tanishq, Mia (Titan)
2+ 5 months
Graduation project - Internship
Research-led jewellery design for Tanishq and a Mia × Disney capsule, aligning concept, brand, and market context
Summer Intern
Discovered the opportunity spaces for future collections by trend analysis and market research
Studio Etheno
2 months
Freelance Watch Designer
Designed a Colorful collection of 6 Women’s analog watches for target audience of tier 2 - tier 3 indian women, aged between 16-35.
CLIENTS
Roascraft
AI + ad-tech e-com product
Townkart
AI SaaS e-com product
Liberty Leathers
E commerce
Downalley
E commerce
Break Now
AI proudct
Raj Shamani
Web, Product
Shabnam Gupta
Web, Portfolio, E-commerce
Blanko by King
Web, E-commerce
Sanjyot Kheer
Web, E-commerce
Pehechaan
Ed-tech product
Oister
Fin-tech product
Cube
Web 3, Fin-tech product
Get in touch
Want to work on something together?
Just want to chat?
Hit me up at shruxd@gmail.com
A lil' about me!
I lead the design of complex product journeys, bringing clarity, structure, and intent to both interfaces and systems.
Currently, as the senior product designer at Unthinkable, I work across AI, D2C, e-commerce, ERP, and data-heavy platforms, partnering with cross-functional teams to shape products from early vision to scale.
I operate in the space between product and brand design, while dabbling a little bit here and there with development. I gravitate toward complex niches and enjoy making them more accessible and simple.
WORK EXPERIENCE
Unthinkable Solutions
~4 years
Senior Product designer
Led end-to-end design for data-heavy, multi-tenant platforms & integrating AI in (ERP, commerce infra, ad-tech tools), shaping information architecture, workflows, beautiful UIs and design systems used by internal and external teams - collaborating with CXOs, reporting to CEO. Also contributed to product strategy, hiring & mentoring junior designers
Product designer
Designed 0→1 and scaling digital products like mom's community platform & Enterprise resource management tool, project management tool
Arabica Design Studio
3 months
UI UX Designer
Conducted user research and UI/UX design for an ed-tech platform supporting non-designers transitioning into professional design roles
Supported community-building through peer learning, design talks, and meet-ups
Affinate
9 months
Design Partner & Freelance desiger
Worked as a multidisciplinary designer across client projects spanning branding, UI/UX, product & jewellery.
Co-initiated a self-driven Service + UX design project exploring access-over-ownership models to address e-waste, developed as a concept business proposal
Melorra
9 months
Trainee Designer
A note-taker's guide to understand how start-ups tick.
Tanishq, Mia (Titan)
2+ 5 months
Graduation project - Internship
Research-led jewellery design for Tanishq and a Mia × Disney capsule, aligning concept, brand, and market context
Summer Intern
Discovered the opportunity spaces for future collections by trend analysis and market research
Studio Etheno
2 months
Freelance Watch Designer
Designed a Colorful collection of 6 Women’s analog watches for target audience of tier 2 - tier 3 indian women, aged between 16-35.
CLIENTS
Roascraft
AI + ad-tech e-com product
Townkart
AI SaaS e-com product
Liberty Leathers
E commerce
Downalley
E commerce
Break Now
AI proudct
Raj Shamani
Web, Product
Shabnam Gupta
Web, Portfolio, E-commerce
Blanko by King
Web, E-commerce
Sanjyot Kheer
Web, E-commerce
Pehechaan
Ed-tech product
Oister
Fin-tech product
Cube
Web 3, Fin-tech product
Get in touch
Want to work on something together?
Just want to chat?
Hit me up at shruxd@gmail.com